Doremus Sweeps the ACE Awards

The Business Marketing Association of New York recently awarded Doremus five first place ACE awards at their annual ceremony. The work included:

• Owens-Illinois “Glass Is Life” (Best Tagline)
• Owens-Illinois “Glass Is Life – Celine” (Online Advertising, Rich Media Ad Single)
• Owens-Illinois “Glass Is Life” (Online Advertising, Rich Media Ad Campaign)
• Corning “A Day Made of Glass” (Best Video)
• Corning “Gorilla Glass” (Broadcast Advertising – TV)

For 30 years, the ACE Awards have been described by the Business Marketing Association as “the premier showcase for creative excellence” in business communications. The New York Times calls them “one of the industry’s best.”

“The ACE Awards recognize the year’s top creative campaigns, the inspired talent who conceived them, and the agencies and clients who have successfully elevated brand and driven demand,” noted the BMA NYC website.

In total, Doremus won 12 ACE awards for its clients, including work for Duff & Phelps’ “The Sweet Spot” campaign.

Recently, BtoB magazine named Doremus its “top agency” in the midsized category for 2012. Go team!

Doremus/Financial Times Survey: Executive Mobile and Tablet Use

Doremus and the Financial Times have surveyed senior executives around the globe since 2003 to get their opinions on a range of business-related topics. Representing a mix of industries and company sizes, the recent study polled over 600 participants, asking them to share details about how they use mobile and tablet devices.

• Seventy percent of tablet owners said they “use many apps” on their tablets. News and reading apps are used by eight out of ten respondents in this group, while weather apps are used by more than seven out of ten.

• Eleven tablet activities are listed in the Decision Dynamics survey. Six of these activities are used on a regular basis, including consuming news, accessing websites, searching, managing bank accounts, as well as downloading and using apps.

• Activities differed by age, as many respondents under the age of 45 spend more time playing games, watching videos/movies and shopping than those over 55. Respondents over the age of 55 more commonly use their tablets for news, reference and weather. “Visiting websites” is the only tablet activity that both groups participate in to the same degree.   

Mobile and Tablet Apps Installed

Do you have any of the following types of apps installed on your mobile device? Do you have any of the following types of apps installed on your tablet?
Base: Have apps on mobile/tablet

Mobile for Multiple Functions

• Forty-three percent agree that they “use many apps” on their mobile devices with news, weather and navigation/map/location finding being the most popular. North Americans are the heaviest users of mobile apps while respondents in Asia use them least.” 

“Not surprisingly,” said Hope Picker, Doremus’ Director of Strategic Research, “busy, on-the-go executives have found mobile devices highly useful. While tablet ownership is still limited, those who have them are using them to the max.”

Daniel Rothman, Director of Research in the Americas for the Financial Times, said, “Global business executives are firmly engaged in information consumption in real time, and since these devices help them stay informed while on the go, it is not surprising that their use continues to grow. These findings are also consistent with the Financial Times’ experience, where we’ve seen a sharp rise of mobile users (52 percent on smart phones and 49 percent on tablets) over the last six months.”

For more information about the current Decision Dynamics global survey, contact: Hope Picker (hpicker@doremus.com).

Doremus has been named, yet again, “top agency” by BtoB Magazine

BtoB Magazine, a Crain publication, is “the magazine for marketing strategists,” and is considered the premier publication in business marketing and communications. Its “top agency” competition is based on several criteria, including new business won during the prior year, new campaigns launched, case studies from new campaigns with results reached, as well as awards, acquisitions, and employee initiatives.

“To be named ‘top agency’ by BtoB twice in the past three years is a considerable honor,” said Carl Anderson, CEO of Doremus. “It recognizes the caliber of work we are doing on behalf of our clients to help them advance their business goals.”

During 2011, Doremus’ award-winning campaigns were many, most notably: A film created for Corning Incorporated called “A Day Made of Glass.” It was posted on YouTube and within weeks became “the most watched corporate video in history.” “A Day Made of Glass” has received over 17 million views to date. A campaign for Owens-Illinois called “Glass Is Life” received a “Best” award from BtoB magazine for “best integrated campaign.”

“Our approach is less about advertising,” Anderson continued, “and more about being a marketing communications consultancy. It’s about the business of the brand – aligning communications against our clients’ key business objectives and helping to deliver on those.” 

Read more about the win at BtoB Magazine >

Corning Incorporated Wins Social Media Marketing Award from BtoB

Top business communications publication honors Corning film, created by Doremus, for “best use of viral video.” 

BtoB, the magazine for marketing strategists, has announced its winners for the prestigious “social media marketing” award for 2012.

“A Day Made of Glass,” a film that Doremus, the business communications specialist, helped Corning create for an Annual Investor Meeting, won first place in the “best use of viral video” category.

“A Day Made of Glass” follows a family of four in the near future as they go through their day, each using amazing glass technologies, made possible by Corning.

Doremus worked with Corning to find the essence of their brand story and brought it to life in a way that emotionally and rationally connected with millions around the world. The film was posted on YouTube and went viral within weeks. It has garnered over 18 million views to date.

 “This recognition is both an honor and a validation of Corning’s role in the future of glass technologies,” said Lisa A. Burns, Director, Corporate Marketing & Branding, Corning Incorporated. “It was our privilege to work with Doremus to bring to life the essence of the Corning glass story, and how it continues to evolve.”

Michael Litchfield, the creative director who oversaw the creation and production of “A Day Made of Glass” and “A Day Made of Glass 2” will be a featured panelist on March 20^th at BtoB magazine’s “Digital Edge” conference in San Francisco.  

Doremus and Dartmouth's Tuck School of Business: First-Ever Communications Effectiveness Index

"Communications Effectiveness Index" Ranks Companies’ Customer Communications Across Seven Industry Categories

Today, Doremus and professors at the Tuck School of Business at Dartmouth, are releasing the first-ever Communications Effectiveness Index, which offers a way for marketers to learn how their messages are resonating with their desired customers. The Index is the result of Doremus and Tuck collaborating to create a ground-breaking study for companies looking to gain a stronghold in the marketplace through their communications.

“This study comes at the perfect time: companies are striving to gain greater share of both minds and wallets,” according to Carl Anderson, CEO of Doremus. “Partnering with Tuck allowed us to combine both the academic and the commercial perspectives to create an amazing piece of actionable insight for marketers.”

The Index measures the key drivers of customer engagement by industry as they relate to overall communications effectiveness, and how those drivers affect purchase consideration. Spanning nine industries in major sectors of the economy including; Airlines, Hotels, Commercial Insurance, Enterprise Software, Health Insurance, Property and Causality Insurance, Network Communications, Personal Computers, and Pharmaceuticals, then focusing on the six to eight largest companies in each industry, the Index surveys actual customers responsible for making purchasing decisions within each industry.

“The study will give marketers permission to continue what they’ve been doing right, and a deeper understanding of what they could do better to enhance their communication efforts,” said Paul Argenti, Professor of Corporate Communication at the Tuck School of Business at Dartmouth.  

“It appears that not only are there different communications dynamics between business and consumer sectors, but each industry has its own unique set of dynamics,” explained Hope Picker, Director of Strategic Research for Doremus.

The Communications Effectiveness Index will allow businesses to see which communication behaviors are most successful in their industry, thus increasing the effectiveness of future marketing and communication initiatives.  

To learn more about the Doremus/Tuck Communication Effectiveness Index, contact Hope Picker, Doremus Director of Research.