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Wednesday
Oct102012

Doremus San Francisco Lauded at W3 Awards for Web Creativity

Doremus San Francisco has won twelve W3 Awards from the International Academy of the Visual Arts. The W3 Awards honor creative excellence on the web, and recognize the creative and marketing professionals behind the work. Doremus San Francisco’s campaigns for Corning Incorporated, Hewlett-Packard, Logitech and Sage won multiple honors in various categories, namely:

 

Corning Incorporated “A Day Made of Glass 2”

GOLD

Video Features (Design)

Video Features (Editing)

SILVER

Branded Content (Business to Business)

BEST IN SHOW

Video Features (Visual Effects/Motion Graphics)

 

Corning Incorporated “A Day Made of Glass Unpacked”

GOLD

Video Features (Visual Effects/Motion Graphics)

SILVER

Branded Content (Business to Business)

Video Features (Design)

Video Features (Editing)

 

Hewlett-Packard “Get Real”

GOLD

Branded Content (Business to Business)

SILVER

Web Video (Technology)

 

Logitech “The New Office – Dinner Meeting”

SILVER

Branded Content (Business to Business)

 

Sage “Sage Today”

SILVER

Integrated Campaign (Branding)

 

Garrett Lawrence, Managing Director of Doremus San Francisco, said, “The W3 Awards are the standard bearer for excellence on the web. This is a great honor, and an important recognition for the work our clients allow us to create on their behalf.”      

The award-winning work can be viewed at www.doremus.com in the “creative warehouse” section.

Wednesday
Aug152012

Doremus Expands To Beijing


We just opened an office in Beijing to meet increasing client needs in China, including the recent win of UL (Underwriters Laboratories). Doremus currently operates a network of offices in Hong Kong, New York, San Francisco, Frankfurt and London.

Vincent Tam, Managing Director, Doremus Greater China, said, “With business-to-business communications (B2B) gaining prominence around the world as an essential component of companies’ strategic marketing plans, Doremus saw a partic
ular need to have a strong presence, especially in Beijing, as it is a center of influence for both global multinationals and domestic conglomerates in China. We are excited to have found the right person to lead this effort in Hughes Xie.”

Hughes Xie joins Doremus Beijing as Business Director. He is charged with leading and expanding Doremus’ efforts in Beijing, and reports to Vincent Tam.

A Beijing native and seasoned advertising professional, Mr. Xie brings to his new role a deep understanding of the Greater China market with over 14 years of experience serving global clients across Asia Pacific. He was previously Group Account Director at Publicis Beijing where he oversaw global accounts including Hewlett-Packard, Airbus and UBS, driving their strategic development and managing their integrated marketing communications programs. Mr. Xie also spent over eight years at McCann-Erickson Guangming Beijing where he worked on many high profile accounts, among them: Microsoft, Intel, AMD, Agilent Technologies, Lucent, Credit Suisse and Cathay Pacific. He has also worked at Leo Burnett Guangzhou and Dentsu Young and Rubicam Beijing.

Carl Anderson, Doremus CEO, said, “This is an exciting time to be in B2B. With Vincent in Hong Kong and now Hughes joining us to oversee Beijing and Mainland China, we are poised to offer the entire region the unique specialist capabilities of B2B, along with the insights and creative expression that have moved the needle for Doremus’ clients all over the world.”   

To reach Doremus Beijing, email hughes.xie@doremus.com.cn or call +86-10-5977-2508.

Tuesday
Aug142012

Doremus Creates “Project Bridge” Education Video

When the Intel Education team asked Doremus San Francisco to create a video that offers a look into the future of K-12 education for the International Society for Technology in Education (ITSE) conference, the B2B agency was honored and excited.

The result was “Project Bridge,” an inspiring demonstration of how Intel is connecting education with smarter technology to prepare students for successful futures in the 21st century.

“Project Bridge” follows an eighth grade class as they use technology to collaborate with peers and industry experts to build a bridge model, from the initial design through the final structure testing. With an open and intelligent ecosystem enabled by Intel x86 architecture, the video shows how teachers are empowered to provide a more personalized, collaborative and secure learning environment. The video highlights the surface technologies, touch recognition capabilities and cloud applications that will enable this transformation.

Initial viewers of the film at the ITSE included school boards, administrators and educators attending the conference. “We were honored when Intel approached us to create the ‘Project Bridge’ film,” said Garrett Lawrence, Managing Director, Doremus San Francisco. “And it was a  privilege to demonstrate, in the context of a classroom, what is and will be possible with Intel innovation.”

Doremus Creates “Project Bridge” for Intel…2

Michael Litchfield, Executive Creative Director, “

Creative Credits for “Project Bridge” 

Creative Director: Michael Litchfield

Copywriter: Michael Litchfield

Producer: Melissa Harris

Director: Dave Mackie

Production House: Elastic Creative

Special Effects: Elastic Creative

Tuesday
Jul312012

Three Things to Start the Journey to Social Business

By Matthew Don, Chief Innovation Officer, Doremus

We all read a lot about social media. It has certainly impacted the conversations that marketers have with their key stakeholders. But social media is only an interim objective for marketers. More interesting for businesses today, especially in the current challenging economic environment, is the role of social in business.

What defines social business?

In the context of this article we are interested to the role of social networks, technology and computing in enterprise collaboration for workers, customers and business partners.

What are social businesses?

Social businesses are companies that identify the enormous value of human networks. They commit resources to build the technological infrastructure needed to realize and tap into those networks' potential offerings through mining a wealth of big data. Social enterprises do so for the purpose of garnering information about their category, their competitors, their personnel, their partners, customers and their employees.

Becoming a Social Business

Social business starts with a social audit. A B2B social audit consists of three main components:

  1. Mining a social graph, segmenting data and building personas
  2. Influencer Identification
  3. Language Analysis

 

By mapping and classifying conversations that are relevant to a client, companies can better discern the most influential subjects, topics and conversations. This information, when compiled and analyzed judiciously, is the guide to more effective creative messaging and more efficient media placement. It can influence outreach to real influencers, and can also be used to track advertising campaigns and marketing strategies.

Does all this information really produce concrete, actionable “knowledge” that can beneficially help marketers make more informed choices? The short answer is that it does, and has.

Using Big Data gleaned from social media, a marketer learned that a huge sector of its core customer base was ecologically minded. This insight was used to create an online advertising campaign, part of which highlighted the ecological benefits of the marketer’s product. The result was a huge success: a breakthrough online campaign that enlightened current and future customers as well as captured their loyalty because they learned, through the campaign, that the marketer was not only a manufacturer, but also a “kindred spirit,” aware and doing something about the environment. 

What are the steps to start social business transformation?   

Go for Big Data. Businesses that integrate big, unstructured data into their decision-making are able to take advantage of changes in the information landscape. Knowledge that lingers in the ethers of the social web can be mined to better analyze rich spheres of influence.     

Get Networked. Marketers can enhance their offering by using social networks as the tipping point for conversation about their brands.

Go Real Time. Companies must be ready to adapt and adjust so they are ready to capitalize on short-lived opportunities. Not doing so comes at a staggering price. Tools such as automated social monitoring that detects breaking events and sends this information quickly helps marketers act upon a “window of opportunity” before it closes.

As the social world, and the technological means to tap into it, expand and become more finely targeted, companies that have a knowledge and appreciation for social business are poised to prosper…big time, and in real time. 

Tuesday
Jul242012

Welcome John Skrypek!

John Skrypek, 34, has joined Doremus San Francisco as Director of Analytics and Insights. Mr. Skrypek brings a decade of experience using powerful data analytics to mine for deeper, richer insights, resulting in more successful ideas, strategies, and messages for clients’ brands.

Mr. Skrypek will also be charged with developing powerful platforms for clients to use to attain easy access to a wide array of information - combining the right metrics with the right analytics methodologies to generate more compelling results.

His past experience includes a range of analytically driven roles in advertising agencies, start-ups and retail companies. His most recent job was Director of Analytics at Omnicom Media Group in Chicago.

Mr. Skrypek has also been Digital Measurement Manager at Arc Worldwide/Leo Burnett in Chicago and was a Senior Database Marketing Analyst at Macys.com in San Francisco.

Garrett Lawrence, Managing Director of Doremus San Francisco, said, “John’s capabilities allow Doremus San Francisco to better deliver on our main goal: to drive business outcomes and results for our clients. We are very pleased to offer our clients his unique analysis and insights, and we’re very happy to welcome him to the team.”  

“John’s capabilities allow Doremus San Francisco to better deliver on our main goal: to drive business outcomes and results for our clients. We are very pleased to offer our clients his unique analysis and insights, and we’re very happy to welcome him to the team.”  

Garrett Lawrence, Managing Director of Doremus San Francisco

Mr. Skrypek graduated from Pennsylvania State University and is a member of the Web Analytics Association (WAA).