Doremus campaign wins prestigious J&J Burke Awards

The “Bloodlines” campaign that Doremus created for Johnson & Johnson’s Ortho Clinical Diagnostics, won the prestigious J&J Burke Award last month for Best Healthcare Provider Marketing for the U.S. Now the same campaign as won a global J&J Burke Award as well!  

The J&J Burke global award was presented at a special global awards celebration of the J&J Burke Awards held last evening.  

The series of ads in the “Bloodlines” campaign focuses on photographs of blood recipients, capturing the unique and personal connection that is forged when one person’s blood is given to another; connecting the scientific and workplace demands of blood banking to the human being who receives a transfusion.  

You can check out this powerful campaign on YouTube >

Doremus has been named, yet again, “top agency” by BtoB Magazine

BtoB Magazine, a Crain publication, is “the magazine for marketing strategists,” and is considered the premier publication in business marketing and communications. Its “top agency” competition is based on several criteria, including new business won during the prior year, new campaigns launched, case studies from new campaigns with results reached, as well as awards, acquisitions, and employee initiatives.

“To be named ‘top agency’ by BtoB twice in the past three years is a considerable honor,” said Carl Anderson, CEO of Doremus. “It recognizes the caliber of work we are doing on behalf of our clients to help them advance their business goals.”

During 2011, Doremus’ award-winning campaigns were many, most notably: A film created for Corning Incorporated called “A Day Made of Glass.” It was posted on YouTube and within weeks became “the most watched corporate video in history.” “A Day Made of Glass” has received over 17 million views to date. A campaign for Owens-Illinois called “Glass Is Life” received a “Best” award from BtoB magazine for “best integrated campaign.”

“Our approach is less about advertising,” Anderson continued, “and more about being a marketing communications consultancy. It’s about the business of the brand – aligning communications against our clients’ key business objectives and helping to deliver on those.” 

Read more about the win at BtoB Magazine >

Corning Incorporated Wins Social Media Marketing Award from BtoB

Top business communications publication honors Corning film, created by Doremus, for “best use of viral video.” 

BtoB, the magazine for marketing strategists, has announced its winners for the prestigious “social media marketing” award for 2012.

“A Day Made of Glass,” a film that Doremus, the business communications specialist, helped Corning create for an Annual Investor Meeting, won first place in the “best use of viral video” category.

“A Day Made of Glass” follows a family of four in the near future as they go through their day, each using amazing glass technologies, made possible by Corning.

Doremus worked with Corning to find the essence of their brand story and brought it to life in a way that emotionally and rationally connected with millions around the world. The film was posted on YouTube and went viral within weeks. It has garnered over 18 million views to date.

 “This recognition is both an honor and a validation of Corning’s role in the future of glass technologies,” said Lisa A. Burns, Director, Corporate Marketing & Branding, Corning Incorporated. “It was our privilege to work with Doremus to bring to life the essence of the Corning glass story, and how it continues to evolve.”

Michael Litchfield, the creative director who oversaw the creation and production of “A Day Made of Glass” and “A Day Made of Glass 2” will be a featured panelist on March 20^th at BtoB magazine’s “Digital Edge” conference in San Francisco.  

O-I Receives Two Honors at BtoB Magazine’s “Best” Awards

O-I's Glass Is Life™ marketing campaign received the 2011 BtoB magazine award for Best Integrated Campaign, and received an Honorable Mention for its Print Campaign. The top marketers from leading business-to-business organizations and best business-to-business creative of the year in 16 categories were honored at the BtoB magazine’s annual award luncheon in New York.

The Glass Is Life campaign is the first-ever global advertising initiative for O-I. The campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands.

“O-I is thrilled to be recognized by BtoB magazine for our Glass Is Life campaign. It’s an honor to receive these highly coveted awards," said Saga Shoffner, vice president of global marketing communications for O-I. “The campaign is the culmination of a lot of hard work by many people. We hope everyone who sees the campaign will have a greater understanding of the distinctive benefits of glass and that they will make the choice to use and purchase more glass bottles and jars.”

The global campaign was launched in partnership with O-I’s agency Doremus New York, which executed print, digital and social strategy components that were influenced by Doremus’ proprietary DNA – Doremus Network Analysis technology platform. The campaign can be viewed at www.GlassIsLife.com.

BtoB is the magazine for marketing strategists. The annual “Best” competition reflects the BtoB editors’ choices for the very best in marketing creative and marketing leadership from the past year.