A New Global Agency of Record for BNY Mellon

Doremus has been named global agency of record for BNY Mellon, the global leader in investment management and investment services. The global network is charged with integrating BNY Mellon’s TV, print and digital advertising in the Americas, Europe, Middle East, Africa and Asia-Pacific.  

Doremus was selected to build BNY Mellon’s investment management and investment services brand based on its highly coordinated global network, level of strategic thinking and category knowledge. Work is to begin immediately.

Peter Hayes, Chief Marketing Officer for BNY Mellon, said, “Doremus emerged as the top agency during our review. They have an excellent track record in helping organizations execute worldwide campaigns that result in business growth. They demonstrated category insights, strong strategic thinking and the ability to creatively and powerfully help us move to the next level in our brand evolution."

Howard Sherman, Doremus Worldwide President said, “BNY Mellon is a powerful and unique global financial institution. We are delighted to have been assigned their global AOR assignment, and will partner with them to continue to build their brand around the world.”

Read more about the selection process on AdWeek >