“The New Office” is here to stay

In a new campaign that highlights the reality of what constitutes the new office, Logitech, a world leader in products that connect people to digital experiences, introduces tools that are specifically designed for the anywhere workplace. Logitech created the campaign for “The New Office” with creative support from Doremus San Francisco. The tagline reads: “Welcome to the New Office. Tools designed for the Anywhere Workplace.” 

The campaign includes four videos that humorously portray four different New Office situations. 

Doremus Creative Credits:

• Executive Creative Director: Joe McCormack
• Art Directors: Pat Byrnes; Sukh Brar
• Copywriter: Joe McCormack
• Director: Eric Steinman
• Production House: Hoity Boy Productions 

“The New Office speaks to most companies and their workforces. It perfectly reflects the evolving nature of how we work today, and reminds businesses why Logitech is more relevant today to their business than ever before.”

Chad Thompson, Worldwide B2B Marketing Director, Logitech

 “The products that appeal to us as consumers also appeal to us at work. Now that work extends outside the office into many facets of our lives, Logitech bridges that gap, creating a better computing experience through enhanced touch, sight and sound.”  

Garrett Lawrence, Managing Director of Doremus San Francisco

Visit the website for more information about Logitech and the New Office products >