Doremus San Francisco has created a new brand campaign for Sage, the business management software and services expert for small and mid-sized businesses. It’s called “A Sage business knows.”
The campaign launched in late July, targeting small and mid-sized business owners. Its goal is to build power and meaning for the Sage master brand with communications that position Sage as an accessible and trusted resource with software, services and support that deliver an extraordinary customer experience. Combining online, print, radio and an innovative microsite, the campaign aims to deliver more than 167 million impressions across the U.S. and Canada.
Newspapers and magazines include The Wall Street Journal, The New York Times, BloombergBusinessWeek, Fortune, Inc. and Entrepreneur. Leading websites include Inc.com, BusinessWeek.com; It’s Your Biz/SBTV, Business.com; and the Bizo network of sites. National radio programming includes the CBS Radio Network with Charles Osgood, Citadel (ABC), Premier Radio featuring Leo Laporte of Fox News, and WestStar Radio with Kim Komando.
Paid media will motivate prospects to discover more about Sage solutions through the campaign microsite: SageBusinessKnows.com
Vertical markets to be tapped are construction, nonprofit, healthcare and accounting professionals.
The campaign addresses the key challenges facing small and mid-sized business owners, particularly in current times. When it comes to managing cash flow, controlling costs or attracting new customers, Sage software and services provide business customers with the insight and knowledge they need to compete successfully.
The campaign addresses these themes with dictums such as: “A Sage business knows costs don’t control themselves.” Or “A Sage business knows cash flow makes dreams grow.”
Garrett Lawrence, Managing Director of Doremus San Francisco said, “Sage knows that, in today’s business climate, what customers don’t know can really hurt them. Sage offers one of the broadest selections of business software and services in the market that provide the insight to make better decisions and, in many ways, help make SMBs’ business lives easier. Our goal for this campaign is to make sure customers know all that Sage offers them."
- Executive Creative Director: Joe McCormack
- ACD / Copywriter: Tom Lucente
- Art Director: Tony Landgraf
- Photographer: Mark Holthusen
- Print Production House: DMAX Digital Imaging LLC
- Digital Video Production: Tom Westerlin
- Interactive Development: Steven Kish